Our mission is transform the culture of women’s sport by empowering female athletes and teams to rise with purpose — through mental strength, physical excellence, and identity-led leadership.

We don’t just build athletes. We build legacies.

Our purpose is to create safe, empowering environments in sport where every girl knows she belongs, every athlete leads with confidence, and every team thrives with heart.

We’re here to help young women remember who they are — and become everything they’re meant to be.

On the field. Off the field. For life.

“When I was 8, I migrated to Australia from the Philippines and didn’t speak a word of English. For a year, I stayed mostly silent — until I found soccer. It became my language, my joy, my way of belonging. But one moment during lunch changed everything: after making a save as a goalie, I got hurt and a boy laughed at me. I felt embarrassed, shut down, and essentially turned down the chance to join a club. For 20 years, I didn’t know why I said no, but now I do.

That moment taught me how fragile confidence can be — especially for young girls in sport.

I started AMALA because I never want another girl or boy to feel like they don’t belong. Coming back to sport in my 30s, I still see unhealthy environments break down the mental health of talented, passionate players and we are here to change that.

AMALA is a home for athletes and teams who want to play boldly, lead with heart, and be respected while doing it. This is about more than performance. It’s about creating cultures where every person learns her worth, owns their power, and builds the life they were born to live — on and off the field.

We’re in this for the long run.”


- Anna Malapira (Founder of AMALA Sports)

“Amala” means pure and hope in various African and Sanskrit-derived languages. We are an agency rooted in hope, purity of purpose, and power through adversity.